Plaza Cinema Café

ORLANDO FLORIDA

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This distinctive identity and presence was developed and implemented for American Theater Corporation for their newest theater experience located in the heart of downtown Orlando.   Design intent was to create an iconic statement to attract the public consisting of both theatrical art and identity.  The scope of services included brand development, exterior identity and public art, digital information systems, wayfinding signs and graphics and building light art.  A new brand identity was also

developed for American Theater Corporation.

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